Jaana Woiceshyn

Jaana Woiceshyn taught business ethics and competitive strategy for over 30 years at the Haskayne School of Business, University of Calgary, Canada, where she is now an emerita professor.How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

Portraying CEOs as Cartoon Villains

It is not the corporate CEOs who deserve to be blamed: statist governments are the real villains.

Kudos to Trader Joe’s

Kudos to Trader Joe’s

By rejecting unfounded accusations and standing by its products and their marketing, Trader Joe’s (and indirectly, its customers) displayed all of them—and therefore has earned the designation as a corporate hero.

The Virtue of Rational Egoism

The Virtue of Rational Egoism

For the majority of people, virtuous egoism is an oxymoron: they don’t think it is possible to be virtuous and pursue self-interest at the same time.

“Sustainable” Finance

“Sustainable” Finance

Sustainable finance as imposed through government regulation harms human flourishing by violating the investors’ freedom to choose.

Capitalism Benefits Everyone

Capitalism Benefits Everyone

Capitalism is not a system advantaging the wealthy. It is a system of competition, innovation, and wealth creation which leads to win-win outcomes and flourishing for all.

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