Advertising In One Lesson: Specifics Beats Superlatives Every Time
“The Washington Post cordially invites you to the 15th annual National Council of Caucasian Women’s White Family Reunion Celebration.” Can you imagine the uproar if one of the nation’s largest newspapers issued invitations to a cultural...Advertising In One Lesson: Specifics Beats Superlatives Every Time
Platitudes and generalities roll off the human understanding like water from a duck. They leave not impression whatever. To say, “Beat in the world,” “Lowest price in existence,” etc. are at best simply claiming the expected. But superlatives...Antitrust Morals and the Success of Tiger Woods
Tiger Woods’ remarkable run of success continues. In winning the last three major tournaments, two by record margins, he set new standards of golfing excellence while his competitors fought over second place. Some media commentators have wondered whether his...The Forgotten Man, Part 2
There is an almost invincible prejudice that a man who gives a dollar to a beggar is generous and kind-hearted, but that a man who refuses the beggar and puts the dollar in a savings bank is stingy and mean. The former is putting capital where it is very sure to be...The Medical Savings Account: The Solution to Today’s Health Care Crisis, Part 2
With an MSA, patients are free to consult doctors and specialists of their choice. They can negotiate their own cash discounts, with or without the assistance of an MSA administrator. Doctors are paid at the time of service, without costly administration. Patients...Governments Sacrifice Humans for Bears
The government has become an agent of nature-worshiping environmentalists who value pristine nature above human life.
