Jaana Woiceshyn

Jaana Woiceshyn taught business ethics and competitive strategy for over 30 years at the Haskayne School of Business, University of Calgary, Canada, where she is now an emerita professor.How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

Corporate DEI: Doomed To Fail

Besides abandoning DEI programs, what should companies do then if they want to achieve long-term success?

“Sweatshops” are Good for the Planet—and People

“Sweatshops” are Good for the Planet—and People

Producing and consuming fast fashion and other sweatshop products is a win-win scenario for human flourishing: consumers get inexpensive products, workers and their employers prosper, working conditions improve and pollution diminishes, the planet gets greener, and the brands profit.

Christmas is About Enjoying Values Not Sacrificing Them

Christmas is About Enjoying Values Not Sacrificing Them

Those who feel guilt over material wealth and blame business for commercializing Christmas through ‘greedy’ profit seeking should pause and ask: “What is the standard of value by which we condemn material wealth and business?”

Net-Zero Carbon Plans Against Fossil Fuels Ignore Reality

Net-Zero Carbon Plans Against Fossil Fuels Ignore Reality

The Canadian government’s net-zero 2050 plan has been aptly criticized for not being feasible because it ignores reality: the lack of necessary technology and the increasing demand for affordable and reliable energy in developing countries around the world.

Kudos to Trader Joe’s

Kudos to Trader Joe’s

By rejecting unfounded accusations and standing by its products and their marketing, Trader Joe’s (and indirectly, its customers) displayed all of them—and therefore has earned the designation as a corporate hero.

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