Jaana Woiceshyn

Jaana Woiceshyn taught business ethics and competitive strategy for over 30 years at the Haskayne School of Business, University of Calgary, Canada, where she is now an emerita professor.How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

More Reason and Freedom in 2025

To use reason to produce, trade and maximize profits, businesses require freedom.

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Jaana Woiceshyn taught business ethics and competitive strategy for over 30 years at the Haskayne School of Business, University of Calgary, Canada, where she is now an emerita professor.How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

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