Jaana Woiceshyn

Jaana Woiceshyn taught business ethics and competitive strategy for over 30 years at the Haskayne School of Business, University of Calgary, Canada, where she is now an emerita professor.How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

Effective Egoism: An Individualist’s Guide to Pride, Purpose, and the Pursuit of Happiness

Watkins argues that since you have only one life and it’s for you to live, you should make it the best possible: a life in which you pursue your long-term happiness. Effective Egoism describes how to do that.

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