Jaana Woiceshyn

Jaana Woiceshyn taught business ethics and competitive strategy for over 30 years at the Haskayne School of Business, University of Calgary, Canada, where she is now an emerita professor.How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

Should Business Be Selfish?

Selfishness guides business to trade value for value with all parties – wages for employees’ productivity, products and services for customers’ payment, payment for suppliers’ products, and so on – by mutual consent, for mutual benefit, with no deception or fraud. This is the only way business can maximize long-term profits – and the reason it should be selfish.

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