Jaana Woiceshyn

Jaana Woiceshyn taught business ethics and competitive strategy for over 30 years at the Haskayne School of Business, University of Calgary, Canada, where she is now an emerita professor.How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

What Does Morality Have To Do With Business?

“But I don’t want to be moral!” That’s what a CEO spontaneously exclaimed when he was given my book, How to Be Profitable and Moral. Why did he say that, and did he really mean it?

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