I have been reading articles about business ethics lately, and to my dismay discovered a common feature: a lack of understanding of self-interest. This is not surprising, given that altruism, the moral code advocating self-sacrifice, dominates the culture. Still, I was hoping that at least some intellectuals writing today would acknowledge alternatives to altruism, such as the common sense view of ethics accepted by most people (those not writing articles about ethics …).

The common sense view is that we should live by pursuing our own interests, without hurting others, by physical force or fraud. Most people recognize that if we don’t pursue our values—such as food, shelter, health, work, recreation—we cannot survive and be happy. The authors of the several articles I read ignored this. Instead, upholding altruism as the moral ideal, they set up self-interest as a straw man. In their view, self-interest means exploiting others, based on the assumption that people’s interests automatically conflict. For example, a CEO’s interest to maximize his compensation, the employees’ interest to maximize theirs, and the shareholders’ interest to maximize the return on their investment allegedly conflict. Because of this perceived conflict, achieving one’s self-interest supposedly requires exploiting others, such as the CEO deceiving the shareholders, or the employees shirking their responsibilities, or the shareholders manipulating the CEO.

If people’s interests unavoidably conflict, then pursuing self-interest automatically harms others. The authors of one article went as far as arguing that self-interest that is harmonious with the interests of others is logically impossible. By their logic, giving a raise to an employee is not in the self-interest of a manager (presumably because that will mean less money available to compensate himself). By the same logic, the manager getting a bonus conflicts with the interests of his employees.

Not only do intellectuals embrace the straw man view of self-interest; they also evade the true nature of altruism. Instead of recognizing it for what it is (as intended by that code’s developers such as August Comte): self-sacrifice for the sake of others as a principle, they promote putting others’ interests ahead of our own as noble. Never do these intellectuals tell us why it is moral to help others to achieve their values but immoral to pursue our own.

Why are the intellectuals’ views wrong? The idea that people’s interests automatically conflict and that pursuing self-interest means exploiting others is truly a straw man. It completely misses what self-interest actually means: pursuing one’s values—values that meet the requirements of human survival and flourishing. Pursuing self-interest is absolutely necessary if we want to survive and flourish, and most people know that simply from observation.

Exploiting others through force or fraud is not in our self-interest. Such action would invite others to do the same or get justice through the legal system, thus jeopardizing our values. Even if we derived some temporary gain, say, from deceiving others, such a gain would not be sustainable, as any pyramid investment schemer or other fraudsters eventually learn. As shown by Ayn Rand, people’s rational interests do no not conflict. Giving a raise to a productive employee does not conflict with the interests of the manager or the shareholders. Quite the contrary, it benefits them if the raise keeps the employee motivated and deters him from joining a competitor. As a consequence, the company will create more value, making possible a bonus to the manager and dividends to the shareholders. A bonus to a deserving manager would similarly promote the interests of the other parties.

Also, only by evading the self-sacrificial nature of altruism can anyone embrace it as the moral ideal. It is altruism not egoism that is destructive. By advocating putting others’ interests always first, it prevents us from achieving our self-interest: well-being and happiness. Despite the common sense view of ethics, many people do not question what the intellectuals, including religious leaders, teach and end up feeling guilty because they are not able to put others ahead of themselves on principle. Nobody can live by the opposite principles of the common-sense morality and of altruism.

Ironically, it is not altruism but the morality of self-interest that makes genuine benevolence and kindness possible. Only when people are free and their rights are protected against exploiters, can they seek their own interests and flourish and thus be able to help those deserving help when the need sometimes arises.

If we want to survive and flourish, we must reject altruism and study, understand, and adopt self-interest instead.

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Jaana Woiceshyn
Jaana Woiceshyn teaches business ethics and competitive strategy at the Haskayne School of Business, University of Calgary, Canada. She has lectured and conducted seminars on business ethics to undergraduate, MBA and Executive MBA students, and to various corporate audiences for over 20 years both in Canada and abroad. Before earning her Ph.D. from the Wharton School of Business, University of Pennsylvania, she helped turn around a small business in Finland and worked for a consulting firm in Canada. Jaana’s research on technological change and innovation, value creation by business, executive decision-making, and business ethics has been published in various academic and professional journals and books. “How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

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